June 1, 2007, 5:30 pm

Building buzz for green gas

In a June 4 Ask FSB, a maker of a fuel additive wants to know how to target environmentally conscious women. How do you identify and market to your target audience? Tell us about it. Post your thoughts.

Your Answers
AFrom gene r peckover,150 e wiser lake rd , lynden wa. 98264

All good things start out with good ideas . It does have to be shared with everybody who cares . If more poeple created solutions that work we could all profit instead of crying about spilt milk. I can add 6mpg hwy & 10mpg intown with an extra 150hp to V8 gas Ford, Chevy & Chrysler vehicles with factory warranty continuance. Large Family Highway Hybrids with Towing capability. GenesVettes.com. Reduce gas consumption from 30% to 50%.I have 3 test vehicles that I give test drives by appointment.2007 Corvette 34mpg hwy-43mpg around town 750hp-2008 Corvette 32mpg hwy 40 around town 775hp-2009 Silverado 28mpg hwy-32 around town -18mpg towing 6,000 lbs -500hp-550tq. Who will tell the public about a solution that works & will save 30 to 50 % gas consumptiom . That will also support our auto industry so we can have safer vehicles made here in the US. This is something that can be done now that will add green to many of those vehicles that are underpowered and that waist gas.Gene

Posted By gene r peckover,150 e wiser lake rd , lynden wa. 98264 : November 13, 2009 12:47 pm
AFrom Yvette LA, CA

From Automotive empires…Jonathan Keyes http://www.keyescars.com

Posted By Yvette LA, CA : August 6, 2007 10:21 pm
AFrom Tom Klein, Atlanta, GA

When it comes to targeting a segment based on attitudes, there are several helpful tools to consider.

One in particular that I've used before is called Prism (now belonging to Claritas).

This site can help you target consumers by lifestyle, organized by zip codes.

While this may not seem relevant to online media placement, remember that with new tools from Google, you can fine tune placement for Radio, Print, and in some areas TV (in addition to online search and display ads).

With a database like prism, you can target households that recycle, households that subscribe to certain magazines (e.g., Mother Earth News) and so on. In this way, you can be certain to communicate with your target, while also making sure you don't waste your marketing investment on consumers who won't be interested.

We talk about issues like this and cover many similar tools in the insights section of our free digital marketing idea-a-day site at feed growth!.

Posted By Tom Klein, Atlanta, GA : August 3, 2007 1:04 pm
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