Drumming up business with direct mail
Ask FSB's experts help a SaaS company plan a marketing campaign. What's your advice?
From Sybil Ege, Elburn, IL Direct Mail may work for some products or services. It depends too if you are contacting other businesses vs. consumers.
Cold calling is a art, and can be very effective. The real point is to "touch" your prospect frequently, and, I believe, in different ways. A combinition of cold calling, emails, and snail mail may be the ticket.
From Gleb Esman, Canada Wow, George – excellent advice!!!
It should be carved on stone on every marketer's desk.
Thanks for sharing.
Gleb Esman, gesman@mensk.com
From George Las Vegas Nv I am an "outside" sales associate calling on major home builders. Cold calling in this business is just plain brutal today. After many months of calling, leaving voice messages, faxs, e-mails, and mailings with very limited response I tried a new direct mailer. I hand wrote a "Thank You" card to each of the 22 major builders. I addressed the card to the person starting with "Hello Tom". I included a short and to the point offer of a gift card program they could use to "thank" their customers for shopping with them.. I included one of our gift cards and my business card and asked them to call or e-mail me if they were interested. The day after the mailing I got 3 phone calls and 2 e-mails from interested customers that until now I have not even been able to talk with. Within a week I received calls and e-mails from about half and the other half never responded. 50% is better than 0% and this got me in the door.
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A direct mail program will work if you qualify the data base being solicited…I use a great software program called Sales Genie, you can look them up in a search engine..they provide a list of all end users, by company, size of employeea etc and contact names…my mail out program produces 2-3% return and a 1-2% sale