February 12, 2008, 11:36 am
Targeting local businesses for direct marketing
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A great place to go for direct marketing lists is infoUSA. They help you pinpoint exactly what type of consumer/business that you are looking to reach and then sell you the list. They can be as broad as giving you all the contacts in a certain state, but can also pinpoint it down to household income, gender, marital status, etc. On the business side, they can narrow it down by size of business, sales volume, location, etc. They are fairly inexpensive, considering they have the highest deliverability rate in the industry. Just something to think about when targeting customers.