February 12, 2008, 11:36 am

Targeting local businesses for direct marketing

Your Answers
AFrom Ben, Omaha, NE

A great place to go for direct marketing lists is infoUSA. They help you pinpoint exactly what type of consumer/business that you are looking to reach and then sell you the list. They can be as broad as giving you all the contacts in a certain state, but can also pinpoint it down to household income, gender, marital status, etc. On the business side, they can narrow it down by size of business, sales volume, location, etc. They are fairly inexpensive, considering they have the highest deliverability rate in the industry. Just something to think about when targeting customers.

Posted By Ben, Omaha, NE : February 28, 2008 2:13 pm
AFrom Simon, Kitchener Ontario.

That is good advice, and I have often thought about using mailers or circulars just for promoting a Website or business. I do not know how effective or costly this would be, as I am sure every district has their price quotes. It may also be hard to do the analytical count on response as well.

Posted By Simon, Kitchener Ontario. : February 12, 2008 12:21 pm
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
  • charles_ellis.04.jpg
    Detroit's churches are plowing millions into redeveloping local housing and businesses. More
  • bplaunch_2009.04.jpg
    These 50 metro areas have all the features entrepreneurs need to thrive. More
  • cozy_with_customer.ju.04.jpg
    Follow our road map to generate game-changing ideas for your business. More
  • winepod_1.04.jpg
    Winepod attracted a wait list of eager buyers and millions from investors. Then came the recession. More
  • wells_fargo__sf.04.jpg
    As other major banks withdrew, Wells Fargo stepped up its small business lending. More
  • lcorona_motorcycle.04.jpg
    Designer Chuck Comeau set up his manufacturing in Plainville -- 240 miles away from a major airport.  More
  • diego_son_printing.04.jpg
    As staffs shrink, business owners are taking on support duties they haven't had to handle in years. More



QHow does a florist sell more in this economy? We changed our business to designing weddings and events only, as the everyday flowers are not selling. We had to throw out too much product at the end of the week -- flowers are perishable! More
Get Answer
- The Flower Lady, Suwanee, Ga.
Sponsors
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.
Powered by WordPress.com.