March 4, 2008, 11:24 am
Writing a winning business plan
Emmanuel asked FSB's advice on writing a business plan. Do you have any advice for Emmanuel?
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Business writing is unique in the field of science writing. It is distinguished from other forms of composition as a whole emphasis on the opportunity. The centre of gravity of the composition of a business unit should be effective to the offer in writing and as precisely as possible to a central objective in the area covered by the justification of this goal, and that the appeal to the sentiments of your listeners.
Business can be written in the form of a letter, a proposal, a memorandum or presentation. For all this, there is a preferred format, which can vary depending on the nature of trade or organization. With each of these formats, but it awaits you, and that your intention is to prove a case, it is clear, concise and easily navigable. Unlike the forms of the academic literature, in writing, with the aim of the economy is not to create discussion. Much more that the goal is to inform or convince your audience in such few words as possible, and to the legitimacy of your destination.
The business world is fast moving, and time is a little less. How do your listeners, or not members of the organization for potential future employers or investors in the meeting room, a session, you must also value their time. Your language is direct, economic and orderly to ensure that your goal is immediately understood. If your objective is to support, without providing facts down. It is generally recognized that the use bullet points, down lists, in bold type, which of the key terms and other characteristics, in order to attract viewers attention to the main facts and figures.
In addition, you must have your word choices reflect the interests of your audience. Avoid words or negative words with negative connotations. In addition, the use of vague or unclear language that can go wrong in the public's attention. Use safe, simple and positive language of your audience.
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