Help for an online launch
Andy asked for marketing advice for his new e-store. Have you used an outside agency to market your web site? Give Andy some advice.
In correction to your answer provided to Andy, it should be noted that most states require you to collect sales tax on in-state sales made through the Internet. The collection of sales tax typically requires registration and a business license. Instead of the answer you provided I would recommend that Andy check with his local city hall or state department of revenue regarding regulations and what is required for him.
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Google AdWords (search advertising) has worked well for attracting customers to our website which sells Fixed Asset Management Software.
Customers who have an interest in your products or services can begin finding your website through Google AdWords in just a few minutes after sign up, and you can pay as you go rather than pay an upfront fee. To check it out, see:
http://www.google.com/adwords