Comments on: How to stand out on the Internet http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/ Editors from FSB magazine answer your pressing small-business questions. Sat, 07 Nov 2009 04:49:19 +0000 http://wordpress.com/ hourly 1 By: Zac Brooklyn Ny http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-925 Zac Brooklyn Ny Wed, 24 Sep 2008 19:11:10 +0000 http://askfsb.wordpress.com/?p=306#comment-925 As I see it, <b>SEO SEO</b> and Some more <b>SEO.</b> That dosent mean you must hire a professional to do all the work for you, rather do some research on Key elements and thet will definitly help you out. The reason I say this is because search engines' algorythms are based on years of research in the <i>"user friendly"</i> field and they know what costumers like best. If you rank well on their standards, your probably presenting your site very good. <a href="”famousgifts.com”" rel="nofollow">Famousgifts.com</a> As I see it, SEO SEO and Some more SEO. That dosent mean you must hire a professional to do all the work for you, rather do some research on Key elements and thet will definitly help you out.
The reason I say this is because search engines' algorythms are based on years of research in the "user friendly" field and they know what costumers like best. If you rank well on their standards, your probably presenting your site very good.

Famousgifts.com

]]> By: Irene eCompetitors, New York, www.ecompetitors.com http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-792 Irene eCompetitors, New York, www.ecompetitors.com Sun, 27 Jul 2008 16:29:44 +0000 http://askfsb.wordpress.com/?p=306#comment-792 Geri,in order to take your existing business to the Web you must: First, know the Web, and you have to understand that over 50 percent of the world using the Internet on a daily basis. Second, you have to know some advertising and selling techniques. And third, you must know your competing firms. Geri,in order to take your existing business to the Web you must:

First, know the Web, and you have to understand that over 50 percent of the world using the Internet on a daily basis.

Second, you have to know some advertising and selling techniques.

And third, you must know your competing firms.

]]> By: Arsen, New York, NY http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-759 Arsen, New York, NY Sat, 12 Jul 2008 19:58:19 +0000 http://askfsb.wordpress.com/?p=306#comment-759 Bringing up a new site to market on the internet is easier then in the traditional business. As described in the article, driving traffic is key. Its all a simple mathematical game. The more traffic, the more percentage of possible sales. My suggestion is to concentrate on SEO. Other then the traditional methods of SEO, which includes optimizing pages (especially TITLE tags, and headers, strong fonts, etc...), I would also suggest: - Sticking with key themes. Do not over do it. Stick with one theme, throughout the site. - Find specific keywords and concentrate on them for that one page. It is ok to have many keywords, but try to keep 2-3 keywords per page. Keep in mind that search engines index one-page and site entirely. On the site design perspective, it is key to use the KISS concept (keep it simple and stupid). Although, you want users go to your site, it is better to have less users, but quality users than users who are disappointed with what your site has. <a HREF="" rel="nofollow">eCompetitors.com</A> Bringing up a new site to market on the internet is easier then in the traditional business. As described in the article, driving traffic is key. Its all a simple mathematical game. The more traffic, the more percentage of possible sales.

My suggestion is to concentrate on SEO. Other then the traditional methods of SEO, which includes optimizing pages (especially TITLE tags, and headers, strong fonts, etc…), I would also suggest:

- Sticking with key themes. Do not over do it. Stick with one theme, throughout the site.
- Find specific keywords and concentrate on them for that one page. It is ok to have many keywords, but try to keep 2-3 keywords per page. Keep in mind that search engines index one-page and site entirely.

On the site design perspective, it is key to use the KISS concept (keep it simple and stupid). Although, you want users go to your site, it is better to have less users, but quality users than users who are disappointed with what your site has.

eCompetitors.com

]]> By: Jeffrey Smith, Chicago IL http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-649 Jeffrey Smith, Chicago IL Sun, 01 Jun 2008 06:51:26 +0000 http://askfsb.wordpress.com/?p=306#comment-649 What you are asking for falls more in line with the concept of branding and brand awareness. There is nothing wrong with wanting to set the mood with your potential prospects, but one thing is certain, design is paramount in this equation. The last thing you want is to publish a run of the mill template or have a dated look. Crisp design emphasizing usability (*think amazon.com) is the determining factor if the traffic you get stays. I would also bring attention to the fact that you intend to donate proceeds, tie into as many Green companies as well as leverage the distinctions that differentiate you from your competition. Aside from that, focus on quality content (themed for the greatest affect) as well as kick off a <a href="http://www.seodesignsolutions.com/seo-link-building.html" rel="nofollow">link building </a> campaign to build enough link weight to your pages (so they can rank on their own). What you are asking for falls more in line with the concept of branding and brand awareness.

There is nothing wrong with wanting to set the mood with your potential prospects, but one thing is certain, design is paramount in this equation.

The last thing you want is to publish a run of the mill template or have a dated look. Crisp design emphasizing usability (*think amazon.com) is the determining factor if the traffic you get stays.

I would also bring attention to the fact that you intend to donate proceeds, tie into as many Green companies as well as leverage the distinctions that differentiate you from your competition.

Aside from that, focus on quality content (themed for the greatest affect) as well as kick off a link building campaign to build enough link weight to your pages (so they can rank on their own).

]]> By: Liad West Hills,CA http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-646 Liad West Hills,CA Sat, 31 May 2008 23:31:36 +0000 http://askfsb.wordpress.com/?p=306#comment-646 Alot of the advice given is great.I would like to add the social networking and user groups can be a fantastic way to market.Sit down and try to determine demographically who your main audience will be.From there you can begin to search groups that are filled with like minded people.You will find that many even support promotions within the group at regular intervals.I would also try posing the question about 12pm sales within the groups to see what the reation would be. <a href="http://www.custom-silver-jewelry-by-liad.com" title="ByLiad.com" rel="nofollow">Byliad.com</a> Alot of the advice given is great.I would like to add the social networking and user groups can be a fantastic way to market.Sit down and try to determine demographically who your main audience will be.From there you can begin to search groups that are filled with like minded people.You will find that many even support promotions within the group at regular intervals.I would also try posing the question about 12pm sales within the groups to see what the reation would be.

Byliad.com

]]> By: Javier, Reading, PA http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-626 Javier, Reading, PA Fri, 23 May 2008 14:51:40 +0000 http://askfsb.wordpress.com/?p=306#comment-626 Your website must be attractively designed, easy to navigate and must offer some kind of secure encrypted transaction system. Also you need to promote the business more aggressively in order to increase its targeted traffic. Optimization is a must too. Be original in what you offer to your visitors and you should generate interest and happy returning clients. <a href="http://www.takeoffzone.com" rel="nofollow">Takeoffzone.com</a> Your website must be attractively designed, easy to navigate and must offer some kind of secure encrypted transaction system. Also you need to promote the business more aggressively in order to increase its targeted traffic. Optimization is a must too. Be original in what you offer to your visitors and you should generate interest and happy returning clients.

Takeoffzone.com

]]> By: Chris - Milo, Iowa http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-613 Chris - Milo, Iowa Fri, 16 May 2008 12:43:36 +0000 http://askfsb.wordpress.com/?p=306#comment-613 In the long run, the same thing goes for an Internet based business hat goes for a brick and mortar business. The customer must always come first! Repeat and referral customers are the key to any successful business, and too many companies these days overlook this fact and focus only on the bottom line. Giving a customer a refund or credit when they are unsatisfied, or sometimes simply saying "I am sorry" goes a lot further than treating customers like an eternal fount that is ever flowing and each customer is only as important as their last purchase. We made a vow when we started our business that we would only carry products that we believed in so we would only have to answer for an individual customers taste and not the quality of the item, and that each customer was a person who deserved more from us than we could ever expect from them. Customer service has become something companies pontificate about, but never seem to get around to, this will ultimately be their undoing. <a href='http://www.blueheronorganics.com' rel="nofollow">Blue Heron Organics & Natural Products</a> In the long run, the same thing goes for an Internet based business hat goes for a brick and mortar business. The customer must always come first! Repeat and referral customers are the key to any successful business, and too many companies these days overlook this fact and focus only on the bottom line. Giving a customer a refund or credit when they are unsatisfied, or sometimes simply saying "I am sorry" goes a lot further than treating customers like an eternal fount that is ever flowing and each customer is only as important as their last purchase. We made a vow when we started our business that we would only carry products that we believed in so we would only have to answer for an individual customers taste and not the quality of the item, and that each customer was a person who deserved more from us than we could ever expect from them. Customer service has become something companies pontificate about, but never seem to get around to, this will ultimately be their undoing.

Blue Heron Organics & Natural Products

]]> By: Paul South Florida http://smallbusiness.blogs.cnnmoney.cnn.com/2008/05/15/how-to-stand-out-on-the-internet/#comment-612 Paul South Florida Thu, 15 May 2008 21:57:17 +0000 http://askfsb.wordpress.com/?p=306#comment-612 Lots of advertising.Constant SEO. Customer support. These are what we consider the best options to make your site stand out. HTH http://www.sellmyinventory.com Lots of advertising.Constant SEO. Customer support. These are what we consider the best options to make your site stand out. HTH

http://www.sellmyinventory.com

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