June 4, 2008, 2:13 pm
Attracting new customers
Orna Sabbah, Union, N.J.
We operate an authorized Sprint sales & repair center in Union, N.J. Sales have been declining for some time now. Union is not the most happening city commercially, but we are located on the main business street. The repairs bring in traffic, but not new activations or upgrades, which is the meat of the business. Since our address is listed on the Sprint Web site, customers come to us to make payments, but not for new activations. What services can we offer to beef up business?
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Think outside the box. Sales don’t have to happen only in your store. Look at commercial accounts, if you catch them in cycle you can easily pick up 5 to 20 activations at a time. Think about partnering with telecom sales people. They are in selling land lines already, offer commission for introductions that lead to sales. Network, Network, Network. Think about joining a local business club that meets once a week for breakfast and exchanges leads. This could be a gold mine for you! Good Luck!!