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	<title>Comments on: Getting your message across</title>
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	<description>Editors from FSB magazine answer your pressing small-business questions.</description>
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		<title>By: Gini Dietrich, Chicago, IL</title>
		<link>http://smallbusiness.blogs.cnnmoney.cnn.com/2008/07/15/getting-your-message-across/#comment-770</link>
		<dc:creator>Gini Dietrich, Chicago, IL</dc:creator>
		<pubDate>Fri, 18 Jul 2008 01:38:28 +0000</pubDate>
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		<description>Consider using social media to reach your target, whether it’s health blogs, news Web sites, LinkedIn, or even Facebook. Post blog comments, write letters to the editor, and write OpEds.  Soon you will launch yourself to a thought leadership position; one that helps consumers understand your product and not be afraid to ask the expert (you) if they don&#039;t.</description>
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