Comments on: How important are testimonials in marketing? http://smallbusiness.blogs.cnnmoney.cnn.com/2008/07/31/testimonial-marketing/ Editors from FSB magazine answer your pressing small-business questions. Tue, 15 Dec 2009 12:52:55 +0000 http://wordpress.com/ hourly 1 By: Celia White, Poughkeepsie, NY http://smallbusiness.blogs.cnnmoney.cnn.com/2008/07/31/testimonial-marketing/#comment-1726 Celia White, Poughkeepsie, NY Tue, 28 Apr 2009 13:45:45 +0000 http://askfsb.wordpress.com/?p=408#comment-1726 Testimonials is an important marketing tool for <b>certain businesses<b>. Not all testimonials are relevant to a company's services or products. A company in NEED of testimonials may want to convince the customer that their product is beneficial and will not result in buyer remorse. Their product or service may cause skepticism and a testimonial from past customers may convince new customers that their money will not go to waste. When writing these testimonials for companies is a source to create revenue and build a customer base, customer loyalty and retention. It's a live recommendation to use their product and services without completing all the stages of teh buying process. -Celia White (Hollis | White Consulting Group) Testimonials is an important marketing tool for certain businesses. Not all testimonials are relevant to a company's services or products. A company in NEED of testimonials may want to convince the customer that their product is beneficial and will not result in buyer remorse. Their product or service may cause skepticism and a testimonial from past customers may convince new customers that their money will not go to waste. When writing these testimonials for companies is a source to create revenue and build a customer base, customer loyalty and retention. It's a live recommendation to use their product and services without completing all the stages of teh buying process.

-Celia White
(Hollis | White Consulting Group)

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