August 1, 2008, 9:25 am
An expensive look for a low price
Joshua Smith, Lewisville, Texas
What are some of the standards for developing a high-price look in a small business restaurant?
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1. Avoid stereotypical decorations often associated with the food type of your restaurant (e.g. Mexican food restaurants are guilty of this all the time).
2. Keep decorations simple and clean. When you walk into high-priced restaurants, you won't typically see a lot of decorations. The focus is more on the customer service and atmosphere (e.g. lighting, music).
3. Keep the menu simple rather than offering an 8-10 page menu 'book'. This communicates that you only offer the very best selection rather than a hodgepodge of everything.
4. Don't clutter the windows with the latest specials. Instead, offer specials on cards at the table or through the waiters.
5. Use an unusual menu size such as an 8 1/2 x 14 page with menu items front and back.
Hope these help.