How can I grow from a small customer base?
Suresh, Duarte, Calif.
I have an offshore call center in India. I am currently serving four clients with exceptional service. They have been outsourcing their orders and customer-service operations to us for the past three years. I expanded my operation but I don't know how to increase my client base. I purchase potential client leads from different vendor sites, but the leads are not that effective. Any idea on how we can increase our client base?
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Your best resource for generating new business are your current clients. If you are performing exceptional service the true litmus test is if your current clients are referring you there peers and associates. So we would device a referral campaign to create a win-win situation with your current clients and prospective ones.