Comments on: Getting the most bang for your ad bucks http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/07/getting-the-most-bang-for-your-ad-bucks/ Editors from FSB magazine answer your pressing small-business questions. Thu, 05 Nov 2009 16:07:19 +0000 http://wordpress.com/ hourly 1 By: Jerry, New York, NY http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/07/getting-the-most-bang-for-your-ad-bucks/#comment-1683 Jerry, New York, NY Fri, 10 Apr 2009 16:52:24 +0000 http://askfsb.wordpress.com/?p=711#comment-1683 Where online advertising is concerned, it is always a good idea to take advantage of multiple ad variations, negative keywords, and especially analytics to filter out unwanted (out of area and competitive) prospects and track your ads and conversion rates to be as cost effective as possible. Jerry H.<a href="http://www.hotdigital.net" rel="nofollow">HotDigital</a> Where online advertising is concerned, it is always a good idea to take advantage of multiple ad variations, negative keywords, and especially analytics to filter out unwanted (out of area and competitive) prospects and track your ads and conversion rates to be as cost effective as possible. Jerry H.HotDigital

]]> By: Michael Reid, Atlanta, GA http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/07/getting-the-most-bang-for-your-ad-bucks/#comment-1386 Michael Reid, Atlanta, GA Tue, 06 Jan 2009 13:27:02 +0000 http://askfsb.wordpress.com/?p=711#comment-1386 Hi Cathy. have you ever thought about using postcards to advertise also? • Make Announcements • Thank Customers for Their Support • Follow-up with Prospects • Send Traffic to your Website • Offer Specials or Discounts • Mail them out to your strongest prospects • Distribute them to places where people frequently go to like restaurants, salons, etc. • Distribute your business cards to everyone you meet, at network meetings etc. http://www.DesignsnPrint.com Hi Cathy. have you ever thought about using postcards to advertise also?

• Make Announcements
• Thank Customers for Their Support
• Follow-up with Prospects
• Send Traffic to your Website
• Offer Specials or Discounts
• Mail them out to your strongest prospects
• Distribute them to places where people frequently go to like restaurants, salons, etc.
• Distribute your business cards to everyone you meet, at network meetings etc.

http://www.DesignsnPrint.com

]]> By: Julia eCompetitors, New York, NY, www.ecompetitors.com http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/07/getting-the-most-bang-for-your-ad-bucks/#comment-993 Julia eCompetitors, New York, NY, www.ecompetitors.com Sat, 18 Oct 2008 19:41:23 +0000 http://askfsb.wordpress.com/?p=711#comment-993 Cathy, you may continue to advertize at the same real-estate magazine, but, in my view, you must more often change the picture and style of your add. It may attract more costumers and people will pay more attention on your add. Cathy, you may continue to advertize at the same real-estate magazine, but, in my view, you must more often change the picture and style of your add. It may attract more costumers and people will pay more attention on your add.

]]> By: AG, Dallas TX http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/07/getting-the-most-bang-for-your-ad-bucks/#comment-967 AG, Dallas TX Wed, 08 Oct 2008 14:52:38 +0000 http://askfsb.wordpress.com/?p=711#comment-967 Your core message should certainly stay consistent, as should the look, feel, and voice you give your brand. But the way in which you convey that message? You should keep that fresh. Look at the commercials for iPod. Just a simple silhouette of someone dancing. The core message (iPod is crazy fun) never changes. The overall style and sensibility never changes. But the way it's conveyed (the songs that are featured, the background colors, the happy dancing consumer) changes all the time. That keeps it fresh, and helps you make a deeper connection. You can apply the same logic to most any campaign. www.anonymousadguy.com Your core message should certainly stay consistent, as should the look, feel, and voice you give your brand. But the way in which you convey that message? You should keep that fresh.

Look at the commercials for iPod. Just a simple silhouette of someone dancing. The core message (iPod is crazy fun) never changes. The overall style and sensibility never changes. But the way it's conveyed (the songs that are featured, the background colors, the happy dancing consumer) changes all the time. That keeps it fresh, and helps you make a deeper connection. You can apply the same logic to most any campaign.

http://www.anonymousadguy.com

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