Comments on: Inexpensive marketing moves for hard times http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/ Editors from FSB magazine answer your pressing small-business questions. Tue, 15 Dec 2009 12:52:55 +0000 http://wordpress.com/ hourly 1 By: Max Smith, Miami, FL. http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-1663 Max Smith, Miami, FL. Tue, 07 Apr 2009 14:47:22 +0000 http://askfsb.wordpress.com/?p=740#comment-1663 Google and other search engines put a lot of importance on online media reports. If a website was featured in CNN.com, WSJ.com or other major online publications, it will rank much higher than the sites which have hundreds of link-farm-generated links. Does anybody know of a good list of PR firms specializing in online publicity? Publicity Guaranteed (PublicityGuaranteed.com) looks like an attractive option, as they only charge for the results, without any retainers or hourly rates; however they don’t do online-only publicity. AllPublicits.com seems to be the most comprehensive database of publicists and I posted there my RFP for publicists to bid on, but all resulting bids included traditional media. If I had a larger budget, I wouldn’t mind good coverage in traditional media, but I only seek publicity for my SEO campaign, so I need online publicity only Google and other search engines put a lot of importance on online media reports. If a website was featured in CNN.com, WSJ.com or other major online publications, it will rank much higher than the sites which have hundreds of link-farm-generated links. Does anybody know of a good list of PR firms specializing in online publicity? Publicity Guaranteed (PublicityGuaranteed.com) looks like an attractive option, as they only charge for the results, without any retainers or hourly rates; however they don’t do online-only publicity. AllPublicits.com seems to be the most comprehensive database of publicists and I posted there my RFP for publicists to bid on, but all resulting bids included traditional media. If I had a larger budget, I wouldn’t mind good coverage in traditional media, but I only seek publicity for my SEO campaign, so I need online publicity only

]]> By: Buddy Hooper, Hudson, FL http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-1603 Buddy Hooper, Hudson, FL Sat, 14 Mar 2009 16:16:54 +0000 http://askfsb.wordpress.com/?p=740#comment-1603 We have been Guaranteeing Business owners & Professionals additional sales since 1989 are a member of the Better Business Bureau with an A+ rating and. Please check out our website, WWW.OrangeBee.com. Buddy Hooper We have been Guaranteeing Business owners & Professionals additional sales since 1989 are a member of the Better Business Bureau with an A+ rating and. Please check out our website, http://WWW.OrangeBee.com. Buddy Hooper

]]> By: sam , palmdale, ca http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-1391 sam , palmdale, ca Wed, 07 Jan 2009 05:54:02 +0000 http://askfsb.wordpress.com/?p=740#comment-1391 our company can help you putting ad online along with multiple discount plan with contract companies with very discounted price. our company can help you putting ad online along with multiple discount plan with contract companies with very discounted price.

]]> By: Glen Eastman http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-1142 Glen Eastman Mon, 01 Dec 2008 21:46:18 +0000 http://askfsb.wordpress.com/?p=740#comment-1142 Hi Tom, there are few venues you could pursue to gain more exposure to new customers as well as increase in sales. Make sure you used all capabilities for your business to be found on major search engines to it's full potential. For printer ink and toner business - many customers might go for internet to look for the right sources and suppliers. If you have website already and it is ranking well - think about expanding your sales force via affiliate program. Share 5-10% of sales with your affiliates and suddenly you have 100 more "virtual salesmen" working for you, exposing your business ahead of your competitors in front of your customer's eyeballs. Utilize Google Local to position your business in your local geographical area, write press releases - $80-$300 per press release that multiplies your chances for extra visibility on internet. Additionally to that consider using social content sharing sites to increase number of spots for your business on the very first page of Google organic search results. Hope this helps a bit! Gleb Esman, Chief Marketing Strategist, MENSK gesman@mensk.com Hi Tom,
there are few venues you could pursue to gain more exposure to new customers as well as increase in sales.
Make sure you used all capabilities for your business to be found on major search engines to it's full potential. For printer ink and toner business – many customers might go for internet to look for the right sources and suppliers.
If you have website already and it is ranking well – think about expanding your sales force via affiliate program. Share 5-10% of sales with your affiliates and suddenly you have 100 more "virtual salesmen" working for you, exposing your business ahead of your competitors in front of your customer's eyeballs.
Utilize Google Local to position your business in your local geographical area, write press releases – $80-$300 per press release that multiplies your chances for extra visibility on internet.
Additionally to that consider using social content sharing sites to increase number of spots for your business on the very first page of Google organic search results.

Hope this helps a bit!

Gleb Esman,
Chief Marketing Strategist, MENSK
gesman@mensk.com

]]> By: Boston, MA http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-987 Boston, MA Thu, 16 Oct 2008 15:11:38 +0000 http://askfsb.wordpress.com/?p=740#comment-987 There are ways to cut down on the online advertising budget using free service - one particular I would recommend is Putlocal.com - they offer free online video business listing services for local business. <a href="http://www.hubculture.com" rel="nofollow">http://www.hubculture.com</a> There are ways to cut down on the online advertising budget using free service – one particular I would recommend is Putlocal.com – they offer free online video business listing services for local business.
http://www.hubculture.com

]]> By: Mark Ferguson http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-986 Mark Ferguson Thu, 16 Oct 2008 14:45:39 +0000 http://askfsb.wordpress.com/?p=740#comment-986 Another great way to get more traffic is to find authors that do not compete with you directly and offer their information on your site as well. We are marketing strategy experts so we also offer works from sales experts, and SEO marketers for our BLOG. We now serve over 30,000 article reads a month because of it. All we do is include the author information on our site. All you need to do is search for topics that may be related, like how to fix common issues with printers, paper suppliers and other things related to your product. I recommend you look for real bloggers etc and avoid many of the free article directories. http://www.one80group.com Another great way to get more traffic is to find authors that do not compete with you directly and offer their information on your site as well. We are marketing strategy experts so we also offer works from sales experts, and SEO marketers for our BLOG. We now serve over 30,000 article reads a month because of it. All we do is include the author information on our site. All you need to do is search for topics that may be related, like how to fix common issues with printers, paper suppliers and other things related to your product.

I recommend you look for real bloggers etc and avoid many of the free article directories.

http://www.one80group.com

]]> By: Michelle Vanparys, London UK http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/16/inexpensive-marketing-moves-for-hard-times/#comment-985 Michelle Vanparys, London UK Thu, 16 Oct 2008 13:54:53 +0000 http://askfsb.wordpress.com/?p=740#comment-985 The rise of digital barter currencies will help small businesses collaborate with their customers and their suppliers in new ways, especially useful when cash is tight. One is Ven, which has over 1,000,000 units in circulation and is tied to work solutions and knowledge sharing in hub culture - a social network of global influentials. www.hubculture.com The rise of digital barter currencies will help small businesses collaborate with their customers and their suppliers in new ways, especially useful when cash is tight.

One is Ven, which has over 1,000,000 units in circulation and is tied to work solutions and knowledge sharing in hub culture – a social network of global influentials.

http://www.hubculture.com

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