What's in a name?
Amir, Chunky n Chic, Salt Lake City
My wife and I have been making and selling hand-made, semi-precious jewelry for the last 5 years. People really love the variety, quality, unique designs and the price. We usually use chunky stones and therefore named the business as Chunky n Chic. As we grow, should keep the name or change it?
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From laidoff2 Before you name a company/brand think of how you want to position it. For example McDonalds positioning is not "Burgers and Fries" but "Quality food delivered fast at an affordable price".
While the name should not limit you, it should also not be so general as to lose your niche.
From Bob, Salt Lake, UT If I didn't know what you sell, I might think it was fashionable plus-size clothing.
From Rob Burns, New York City, NY I think it is nice name but a little hard to remember.But once people know your product which is kinda chunky, I guess, they will remember it ok.
If you already have a clientele developed, keep the name.
You product must be so good that they are forced to remember the name.
Nice work though.
Rob Burns
If I am not mistaken, I met you at the jewelry booth in South Towne Expo, Sandy Utah.This name is very catchy. Don't change it. I noticed that you used very chunky and bold material and overall it was very CHIC as well.Name fits the product.
I loved your pieces and will visit your site http://www.chunkynchic.com soon to buy more.
Cheers,
Deborah Johnson,
New York City.