Comments on: What's in a name? http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/23/whats-in-a-name/ Editors from FSB magazine answer your pressing small-business questions. Tue, 15 Dec 2009 12:52:55 +0000 http://wordpress.com/ hourly 1 By: Deborah Johnson, NYC, NY http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/23/whats-in-a-name/#comment-1948 Deborah Johnson, NYC, NY Fri, 14 Aug 2009 19:52:51 +0000 http://askfsb.wordpress.com/?p=772#comment-1948 If I am not mistaken, I met you at the jewelry booth in South Towne Expo, Sandy Utah.This name is very catchy. Don't change it. I noticed that you used very chunky and bold material and overall it was very CHIC as well.Name fits the product. I loved your pieces and will visit your site www.chunkynchic.com soon to buy more. Cheers, Deborah Johnson, New York City. If I am not mistaken, I met you at the jewelry booth in South Towne Expo, Sandy Utah.This name is very catchy. Don't change it. I noticed that you used very chunky and bold material and overall it was very CHIC as well.Name fits the product.
I loved your pieces and will visit your site http://www.chunkynchic.com soon to buy more.
Cheers,
Deborah Johnson,
New York City.

]]> By: laidoff2 http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/23/whats-in-a-name/#comment-1734 laidoff2 Wed, 29 Apr 2009 20:57:04 +0000 http://askfsb.wordpress.com/?p=772#comment-1734 Before you name a company/brand think of how you want to position it. For example McDonalds positioning is not "Burgers and Fries" but "Quality food delivered fast at an affordable price". While the name should not limit you, it should also not be so general as to lose your niche. Before you name a company/brand think of how you want to position it. For example McDonalds positioning is not "Burgers and Fries" but "Quality food delivered fast at an affordable price".
While the name should not limit you, it should also not be so general as to lose your niche.

]]> By: Bob, Salt Lake, UT http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/23/whats-in-a-name/#comment-1727 Bob, Salt Lake, UT Tue, 28 Apr 2009 16:55:58 +0000 http://askfsb.wordpress.com/?p=772#comment-1727 If I didn't know what you sell, I might think it was fashionable plus-size clothing. If I didn't know what you sell, I might think it was fashionable plus-size clothing.

]]> By: Rob Burns, New York City, NY http://smallbusiness.blogs.cnnmoney.cnn.com/2008/10/23/whats-in-a-name/#comment-1558 Rob Burns, New York City, NY Tue, 24 Feb 2009 18:01:01 +0000 http://askfsb.wordpress.com/?p=772#comment-1558 I think it is nice name but a little hard to remember.But once people know your product which is kinda chunky, I guess, they will remember it ok. If you already have a clientele developed, keep the name. You product must be so good that they are forced to remember the name. Nice work though. Rob Burns I think it is nice name but a little hard to remember.But once people know your product which is kinda chunky, I guess, they will remember it ok.
If you already have a clientele developed, keep the name.
You product must be so good that they are forced to remember the name.

Nice work though.

Rob Burns

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