Comments on: Finding buyers when sales are sluggish

By: Art Hudson, Hendersonville NC

Art Hudson, Hendersonville NC — Wed, 29 Jul 2009 15:58:41 +0000

Thank you for your article.

Art Hudson

http://www.hendersonvillehomes.com

By: Mike, MD

Mike, MD — Fri, 10 Jul 2009 21:44:15 +0000

Callixte – Contact 3nexus.com and they will deliver a high-end website at an amazing price.

By: Cynthia Zipperly, Mobile, AL

Cynthia Zipperly, Mobile, AL — Sun, 29 Mar 2009 15:48:42 +0000

I agree with everything except pricing. I am a designer that works in the high end market. My clients are very savvy…while they will pay more, they research price. My experience with sinks shows a couple of hundred will definately make a difference in today's market. I am currently in need of your product but couldn't find a website! As a hign end designer, I don't have time to run into the city when looking for a product such as this so my research is done on the internet. I also attend the International Home Builder's Show to keep up to date with changes in the building industry. This might be a great place for you to show and make contacts.

By: Gene Dowdle, Franklin NC 28734

Gene Dowdle, Franklin NC 28734 — Sat, 28 Feb 2009 13:28:40 +0000

i believe that i can improvr your buziness zituation DRAMATICALLY!!!

i have been president of two ad agencies. one in Hendersonville NC and the other in the Atlanta market.

if you are interested contact me, Gene Dowdle, The Sales Doctor, asap. My e-mail is" thesalesdoctor615@gmail.com and my cell phone is (828) 371-3973

By: Cathie C

Cathie C — Fri, 06 Feb 2009 02:24:20 +0000

Hi. I am just looking at starting a new small business, working with people in Canada and the US. Canada although similar to the US has it's differences. I would read the Canadian newswires and learn how, free, to write a good press release yourself. Of course you know you should be careful in your market being in French Canada and marketing to places in Ontario. I would recommend going to trade shows in Ontario. There are some high end areas in Mississauga,Ont, Woodbridge, and Vaughan Ontario.
http://www.newswire.ca/en/ You can use this site to do a business press release. Not sure if it cost anything. Also, try targeting your areas to market to by using statistics Canada. Most of the info is free.
http://www.statcan.gc.ca/start-debut-eng.html
You can find income levels by city on this site, free.

By: Harris

Harris — Sun, 07 Dec 2008 21:42:16 +0000

Well if you have high end products you don't have to worry about the clients not having money in today's condition. You should target a direct mail campaign to household incomes $250,000 or more. Also high end magazine but that might be pricey for an ad.

Need more information about us to help http://www.hfbadvertising.com
Ask for Harris.

By: Gleb Esman

Gleb Esman — Sat, 29 Nov 2008 18:28:46 +0000

In today's economy – more and more customers and prospects refer to the internet in search of products, services and bargains.
From quick glance I've noticed pretty stiff competition on Google's search pages on your markets. Lots of competition means crowded market, although it also means the market where money are to be made. Nevertheless within 2 minutes of research I pinpointed at least 3 ways how you can get yourself propelled high on organic search engine result pages to present your products in front of buying customers. (One way is free, another will cost you about $10 to start implementing).
It seems that your competition is currently overlooking a number of efficient internet marketing techniques that experienced internet marketing expert could show you.

I would suggest you to find a good, knowledgeable internet marketing guy whom you can trust and work with him to increase visibility of your enterprise from the side of internet where tens of thousands of potential prospects are searching for your products.

Gleb Esman, Chief Marketing Strategist, MENSK.
gesman@mensk.com

By: Kenneth Jepson, Seattle WA

Kenneth Jepson, Seattle WA — Tue, 18 Nov 2008 18:10:04 +0000

Dear Callixte: As a FocalPoint business coach, how to market high-end products to the affluent is one of the most common questions brought by my clients – especially in today’s economic climate. Marketing high end products involves 3 critical components – differentiate yourself, craft the right message, and get your message to affluent buyers. First – eliminate any competition by differentiating yourself completely from everyone else out there. Find or invent every conceivable reason why you’re the only person to do business with in your market. Offer insanely good service guarantees, exclusive products, red carpet treatment both for your customers and your referral partners, such as designers & builders. Focus on the experience you deliver– pay attention to every detail of your sales process, customer service, and the experience of owning and using your products. Second – premium products & services command premium prices.Once you’ve truly crafted an experience that can’t be beat, there’s no longer a way to directly compare your company to would-be competitors. You’ve made certain that any comparison would be apples to oranges, not apples to apples. It’s important now that your pricing reflects the superior nature of your product and service. Since you’ve elevated yourself to the most elite provider in your market, your customers are expecting to pay premium prices. Don’t confuse them by also trying to compete on price. By charging what your worth, you’ll have the necessary budget to deliver on your promises. You can afford to roll out the red carpet; you can afford to only hire the best; you can afford to give premium service, and importantly – you can afford to market in ways that your lower price competitors cannot even consider. Third – get the message to your niche market as directly as you can. Since the majority of your buyers are affluent, you need to understand them better than they understand themselves – at least when it comes to their buying habits. Advertise in their magazines, put yourself wherever they get their information. Position yourself as a trusted expert by contributing articles to publications they’ll read, etc. This applies to your referral partners as well as to your customers. You’ve got to build trust, and always remember – buying decisions are made based on emotion not logic. Focus your message on the benefits rather than the features. Sell the experience.

By: Phil Gilkes, Calgary Alberta Canada

Phil Gilkes, Calgary Alberta Canada — Tue, 18 Nov 2008 17:41:15 +0000

2 Strategies that have worked for my clients are; Strategic Alliances and a Parthenon Marketing plan. The first strategy you need to identify other non competing companies that target the same clients that you do. Together you can leverage each other’s clients in several ways that will create many possible wins for each of you and your clients. This is based on a Mastermind relationship from Napoleon Hill’s book ‘Think and Grow Rich’, if you are open to this approach you will be amazed at the creative ideas and solutions that will come to you.
The Marketing Parthenon is best built with many pillars to support the many cost effective marketing strategies that you would have in place. It is best to invest a small amount of your marketing budget in each pillar of your plan. It’s key to track each pillars marketing activity – 'Test & Measure' each pillars marketing activity. This will allow you to evaluate the each activity and make a decision whether to tweak, increase the activity or drop a marketing activity saving you time and money