Industry: E-commerce

Turning customers into repeat buyers

October 19, 2009: 10:01 AM ET

Sales don't just wander in your front door. Here's how to cultivate up a steady stream of shoppers.

Sanjay, Huntington, N.Y.
We have a retail shop of clothing and jewelry. I sit all day waiting for the customers. How can I utilize that time on my computer, and do something that will generate extra cash for my business?

More
Posted in:
  • How to get inventory when you're low on cash

    For retailers that don't want the overhead of stockpiling merchandise, drop shipping can be a cost-saving option.

    Mike, Queens, NY
    I started a home-based wholesaling business six months ago and got four credit cards totaling $18,000. I was scammed out of $10,000 and invested another $4,000 into a Web site and advertising. Now my cards are almost maxed out, and I need the cash or credit to purchase merchandise. Business people tell MORE

    Mar 27, 2009 11:11 AM ET
  • When a rival comes after your Web site domain

    How to avoid Website trademark disputes, and where to turn when you run in to one.

    Phil Schmidt, President, Capital Medical, Sacramento I created a Web site in 2004 to help me sell medical equipment for a third-party manufacturer. Two years later a competitor trademarked [sic] my domain name. Recently the competitor threatened to sue me unless I shut down my Web site. They claim they have used my domain name since MORE

    Jan 13, 2009 2:05 PM ET
  • Inexpensive marketing moves for hard times

    Hone in on your ideal customer and practice cost-effective marketing.

    Tom Dunlap, La Verne, Calif.
    I own a five-year-old Internet business that sells about $100,000 worth of printer toner a year. Our clients stick around due to the savings we provide - they typically cut 30% to 50% in costs - and our customer service. We'd like to stay small, but we also want to attract more customers. How MORE

    Oct 16, 2008 9:17 AM ET
  • What SEO resources do you recommend?

    Rodrigo, RNJ Fragrances, Miami
    I started an e-commerce website. I have little knowledge of SEO and promoting my site. Where can I get some insight?

    Oct 16, 2008 9:13 AM ET
  • How can I get more Hispanic customers to use my website?

    To reach a targeted demographic, try driving traffic through portals rather than through search engines.

    Claudio Batista, Raztro.com, Washington, D.C.
    I launched an auction site in Spanish a couple of years ago, and it hasn't had much traffic. I tried sending e-mails to a Hispanic mailing list to make people aware of the site, but got no results. What do you suggest?

    Sep 16, 2008 9:14 AM ET
  • Low-cost marketing moves

    Hone in on your ideal customer and practice cost-effective marketing to draw more clients to your business.

    Tom Dunlap, La Verne, Calif.
    I own a five-year-old Internet business that sells about $100,000 worth of printer toner a year. Our clients stick around due to the savings we provide - they typically cut 30% to 50% in costs - and our customer service. We'd like to stay small, but we also MORE

    Sep 2, 2008 10:18 AM ET
  • Recovering income earned on eBay

    Jeanette Vallejo, Montclair, Calif.
    My boyfriend and I started a small business on eBay using his credit. I developed all the forms, sent invoices, and kept logs of the people who purchased from us since we started this business. My e-mail address has been used for all PayPal transactions and questions from customers. I have never been paid for this service. He is now making $2,000 a weekend. I MORE

    Jul 25, 2008 10:42 AM ET
  • Business loans from Uncle Sam

    The government can help you get cash with the SBA's 7(a) program, but banks still hold the purse strings.

    Chris Holm, LUK Industries, Chandler, Ariz.
    I run an Internet retail store that has been in business for just over a year. The business is running in the black, so I want to move some of our start-up costs to a fixed-rate loan. Is an SBA 7(a) loan the right choice MORE

    Jun 27, 2008 10:03 AM ET
  • Free software doesn't come cheap

    Open-source e-commerce solutions are plentiful, but don't put your wallet away just yet.

    Kenneth C. Fletcher, Oakland, Calif.
    What are the best, free open-source solutions for e-commerce? My needs include robust international transactional functionality, a shopping-cart mechanism, and something that can be easily customized to handle products and Web content on a global scale, from Japan to Brazil.

    Jun 26, 2008 2:08 PM ET
Search This Column
View all entries from this: Week, Month
Powered by WordPress.com VIP.