Industry: Marketing & advertising
How do I get a retailer's attention?
October 21, 2008: 9:09 AM ET
Matt Nelson, Inventive Imports, Provo
Our new company has just gained sole distributorship in the U.S. for a product already successful overseas. With several marketing schemes in mind, we are without experience in an important area - retail. What's the best way to pitch retail stores?
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Pricing services for marketing and advertising
Corie, San Jose, Calif.
Aug 4, 2008 9:24 AM ET
I'm starting a sole-proprietor business, and I need advice on how to charge for my marketing and advertising services. I don't want to overcharge or undercharge for my services. Any advice will be greatly appreciated. -
How important are testimonials in marketing?
Julie Wickert, Austin, Texas
Jul 31, 2008 12:38 PM ET
What is the importance of storytelling to a company's marketing efforts? My business is True Story Communication, and I write true stories - case studies, customer testimonials, blog entries, and more - on behalf of my customers. While I know that these stories are some of the most valuable advertising and communication available to organizations, I'm having trouble substantiating it. -
Increasing fees during the economic slump
Cheryl D. Ajamu, Southfield, Mich.
Jul 15, 2008 9:28 AM ET
I own an advertising media sales representation firm. How do I raise my fees to cover increased expenses at a time when my clients are experiencing lower advertising revenues? -
Passing down a family business
Nancy and her husband want to pass the family business to their sons. Do you have experience passing on a family business? Tell us the logistics.
Apr 23, 2008 1:31 PM ET -
Social networking for fun and profit
Jaci is considering using Facebook as a marketing tool. Do you use Facebook, MySpace, or other types of social networking for your small business? What do you think about it?
Mar 18, 2008 9:39 AM ETPosted in: Sales & marketing -
Luring prospects to your website
Richard owns a military housing real estate website and needs listings on the site. Do you have any advice on how he can attract sellers to his site?
Feb 26, 2008 9:27 AM ETPosted in: Industry: Real estate, Sales & marketing -
Growing a niche business
Richard wants to grow his niche military housing business. Do you have tips on how to grow a niche business?
Feb 14, 2008 9:49 AM ET
