Small Business Questions and Answers » Industry: Marketing & advertising

How do I get a retailer's attention?

fsbquest — Tue, 21 Oct 2008 13:09:31 +0000

Matt Nelson, Inventive Imports, Provo
Our new company has just gained sole distributorship in the U.S. for a product already successful overseas. With several marketing schemes in mind, we are without experience in an important area – retail. What's the best way to pitch retail stores?

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Got an idea that could make you rich?

Bringing a killer new product to market

Pricing services for marketing and advertising

fsbquest — Mon, 04 Aug 2008 13:24:11 +0000

Corie, San Jose, Calif.
I'm starting a sole-proprietor business, and I need advice on how to charge for my marketing and advertising services. I don't want to overcharge or undercharge for my services. Any advice will be greatly appreciated.

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Setting competitive fees for your business

Setting rates for your services

How important are testimonials in marketing?

fsbquest — Thu, 31 Jul 2008 16:38:08 +0000

Julie Wickert, Austin, Texas
What is the importance of storytelling to a company's marketing efforts? My business is True Story Communication, and I write true stories – case studies, customer testimonials, blog entries, and more – on behalf of my customers. While I know that these stories are some of the most valuable advertising and communication available to organizations, I'm having trouble substantiating it.

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Wine marketing goes high-tech

It's all about presentation

Increasing fees during the economic slump

fsbquest — Tue, 15 Jul 2008 13:28:34 +0000

Cheryl D. Ajamu, Southfield, Mich.
I own an advertising media sales representation firm. How do I raise my fees to cover increased expenses at a time when my clients are experiencing lower advertising revenues?

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Increasing fees and keeping customers happy

Slump-busting strategies

How to grow fast in down times

Passing down a family business

arlittle — Wed, 23 Apr 2008 17:31:47 +0000

Nancy and her husband want to pass the family business to their sons. Do you have experience passing on a family business? Tell us the logistics.

Social networking for fun and profit

arlittle — Tue, 18 Mar 2008 13:39:48 +0000

Jaci is considering using Facebook as a marketing tool. Do you use Facebook, MySpace, or other types of social networking for your small business? What do you think about it?

Luring prospects to your website

arlittle — Tue, 26 Feb 2008 14:27:56 +0000

Richard owns a military housing real estate website and needs listings on the site. Do you have any advice on how he can attract sellers to his site?

Growing a niche business

arlittle — Thu, 14 Feb 2008 14:49:48 +0000

Richard wants to grow his niche military housing business. Do you have tips on how to grow a niche business?