Sales & marketing

No profits, no loans: How to survive

November 9, 2009: 5:18 PM ET

Finding alternative revenue streams is a necessity for business owners trying to weather the recession.

Kyle, Sarasota, Fla.
We've run a dinner theater for three decades, and make most of our money during the tourist season between Thanksgiving and Easter. The rest of the year our audience is local residents. We've been operating at a loss for the last couple of years, and are unable to get a bank loan. We own the land and the theater building, and have put them up for sale with no success. We even closed the theater for two months this summer to save money. We don't know what to do.


Posted in:
  • How to profit when buyers are broke

    Even in a recession, savvy retailers can boost their business.

    The Flower Lady, Suwanee, Ga.
    How does a florist sell more in this economy? We changed our business to designing weddings and events only, as the everyday flowers are not selling. We had to throw out too much product at the end of the week -- flowers are perishable!

    Oct 26, 2009 3:32 PM ET
    Posted in:
  • Turning customers into repeat buyers

    Sales don't just wander in your front door. Here's how to cultivate up a steady stream of shoppers.

    Sanjay, Huntington, N.Y.
    We have a retail shop of clothing and jewelry. I sit all day waiting for the customers. How can I utilize that time on my computer, and do something that will generate extra cash for my business?

    Oct 19, 2009 10:01 AM ET
    Posted in:
  • How to sell your killer iPhone app

    A guide to breaking big in Apple's very crowded market.

    Keeven Kuate Konga, Tempe
    What steps do I take in order to make a big jump in the iPhone application industry? I have found an app designer. I know the basics, but is there any other information other than what's given on Apple's Web site?

    Jun 25, 2009 9:03 AM ET
  • Advertising vs. PR: What pays off?

    A research study of the quintessential business dilemma has turned up some surprising answers.

    Max Smith, Miami
    I run a small company, and the recession is making me re-examine my advertising budget. I ran across claims that publicity may be much more cost-effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses, but in doing my research I posted my project on MORE

    Jun 17, 2009 7:03 AM ET
  • Discounts and referrals: What works now

    How to stand out in a crowded field without spending loads of money on advertising.

    Jenny, Deer Park, N.Y.
    I own a small beauty shop in a mid-sized town on Long Island, New York. The problem for me is the competition: In the past five years, three more beauty shops opened around the five-mile area, and my business started to sink two years ago. How do I stand out from a crowded MORE

    Jun 12, 2009 3:10 PM ET
  • How to get your video game into retail stores

    Have a hot idea for an educational software product? Here's how successful entrepreneurs have cracked the market.

    Ernest L. Leisner, Buffalo
    I have created a word game that I would like to transform into an educational video game. I believe it can go a long way to help improve the dismal illiteracy rate in our schools. I have many aspects of a proposal in place and I'd like to find a government MORE

    May 28, 2009 2:04 PM ET
  • 'I started a biz - and now it's failing'

    Our experts try to jump-start a struggling auto services venture.

    Eddie Freeman II, Lube N Go Michigan!, Mich.
    I started a mobile oil change business. We change your vehicle's oil at your location, work or home, for $24.95. I am having trouble launching the business - the phone is just not ringing, and I am having no luck with fleet businesses. I've tried word-of-mouth marketing and handing out fliers. I started MORE

    Apr 3, 2009 10:28 AM ET
  • Finding the best customers for your business

    Some clients aren't worth the headaches. Advance vetting and precautions can spare you the pain.

    I started a concierge service on a tight budget. I am not looking to conquer the world in a day. I would like to attract the "right" customer and grow the business within my means. What would be the best methods to find that "right" customer?

    Mar 17, 2009 10:18 AM ET
  • When 'free' doesn't pay off

    Offering a product too cheaply can devalue it for customers. Here's how to zoom in on the right price point.

    Emil G., Santa Monica
    Is making a service free more counterproductive then selling the same service at a low cost? We recently put together a highly defined service in which we analyze the conversion rates of Web sites and make strategic suggestions - which we were already doing, it just wasn't MORE

    Feb 10, 2009 5:38 PM ET
Search This Column
View all entries from this: Week, Month
Powered by VIP.